Interactive Design
Featuring Video

by Joshua Elkin

Victoria's Secret
Interactive Art Direction, Design, Motion, Development

Digital Advertising
Working with the talented team at Domani Studios, I transformed a concept with many moving parts into comprehensive ad units.This engaging display advertising campaign seamlessly integrates video, vector art, image and typography. Despite intricate transparencies, perfect image quality is maintained while transitioning through product offerings.

This assignment includes interactive art direction, motion and development including tracking. The final deliverables encompass a wide range of sizes and formats, featuring this People Magazine expandable video take-over.

Cosmopolitan Hotel
Creative Direction, Design

Digital Advertising
"Wishing Well"
I can turn a simple assignment into a big idea that can be extended beyond the internet. The concept starts with an on-property installation of a human-sized fish tank complete with underwater mermaid. She responds to your SMS wishes from as far away as Times Square via streaming video. These videos are featured on the home page as well as the massive screens in the main lobby, elevators, throughout the Las Vegas property.

The X-Factor
Senior Consultant, Interactive Art Director

Responsive Web Design
I provide written and visual studies giving insight into responsive web advertising. I was relied on during The XFactor responsive website redesign contributing visual design; layout; illustration; typography; color consultation; image manipulation.

Creative Direction, Design, Development

Responsive Web Design, Development
The ultimate compliment is when your employer hires you to create their own website. Understandably it can be hard to find time to work on your self-promotion when you are busy with clients such as Comedy Central, FOX and ABC.

By leveraging the Word Press platform, we were able to speedily launch a simple, elegant, responsive website that can be easily edited. It satisfied the need for a simple format for on-the-go potential clients to pass around and discuss during the review process.

FOX / Critics' Choice Television Awards
Interactive Art Director

Responsive Web Design
I created this responsive web design from concept and visual design down to the user interface and interactive behavior. Each of the eight shows up for awards have a unique look based on the show's brand colors.

Legibility and ease of use in mind, the eight websites each feature mobile first design, streaming video, custom key art and color palette. The key art is created separately for each breakpoint.

Heartbeat Ideas
Interactive Art Director, Developer

Custom Video Player and Content Creation
As lead creative technologist I create on-strategy concepts and art. Then I bring the ideas to life. I engage customers with visual effects and user interface which flow from the essence of the product.

My work for the pharmaceutical space includes design and development of custom video players as well as original content creation, audio, motion and interaction.

I created two animated stories for BD Needles. They both educate as well as explain product features.